"Endless Pain" wanted to give customers every single day a sudden impulse to go to the tattoo studio.

It came up with a calendar which does its name much credit: If you touch the handles to adjust the day or month you get a little electric shock - harless yet well noticeable, everyday!

Anybody who loves tattoos and piercings will love the calendar.

Company: Weigertpirouzwolf, GERMANY, Hamburg
Creative Director: Kay Eichner
Art Director: Marc Leitmeyer
Photographer: Hans Stark
Account Director: Christian Laur